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In a recent campaign to create pre-Emmy buzz among the Academy of Television Arts and Sciences judges, USA Network, New York, mailed out 14,000 “FYC” (For Your Consideration) kits, printed in invisible ink.The kits, promoting the network’s hit espionage show, “Burn Notice,” are the first work from TDA ADVERTISING & DESIGN, Boulder, Colorado, for its new client.
Each slip-covered, 3-panel, hardcover kit holds a UV flashlight and the instructions, “Steps: 1. Use this flashlight to reveal hidden text. 2. Deny you ever used this flashlight.”
Across all three panels, no other words or images are visible, except under black light—at which point photographs of the lead actor and supporting actress, a list of six potential “Drama Series” Emmy nominations, and four press blurbs (e.g. “The show floats along on a spy’s handbook. Narration that sounds remarkably convincing.” – L.A. Times) come into view. Also, tucked into a slot are 4 DVDs with this season’s 12 episodes, plus written synopses.
“Burn Notice,” named for the C.I.A. equivalent of a “pink slip,” is a drama about an ex-spy. The one hour show runs Thursdays at 10 EST on USA Network.
Agency: TDA ADVERTISING & DESIGN, Boulder, Colorado
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director/Designer: Matt Leavitt
Copywriter: Jeremy Seibold
Lithography: Cenveo Graphic Arts Center, Portland, Oregon

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See full article.
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Agency: Neogama/BBH, Brazil
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Client: Nike
Agency: Wieden + Kennedy, Portland
Creative Director: Jelly Helm, Jeff Williams, Steve Luker
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Assistant Editor: Justin Beere
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Sound Designer: Gus Koven

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Credits
Client: Levis
Agency: BBH, London
Executive Creative Director: John Hegarty, Nick Gill
Creative: Rik Brown, Jon Fox
Executive Agency Producer: Davud Karbassioun
Production Company: Sonny, London
Director: Jeff Labbe
Editor: Richard Orrick
Editorial Company: Work Post
Post Production: Absolute Post
Sound: Wave
Music Artist: Isobel Campbell, Mark Lanegan

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Agency: Mother, New York
Creative Director: Linus Karlsson,
Paul Malmstrom
Copywriter: Brandon Davis
Art Director: Piers North
Agency Producer: Micahel Aaron
Production Company: Greencard Pictures
Director: Linus Karlsson
Director of Photography: Linus Karlsson
Line Producer: Nick Kadner
Editorial Company: Jump
Editor: Luis Moreno
Editorial Producer: Jenna Louie
Executive Producer: Dee Tagert
Telecine: The Mill
Colorist: Damien Van Der Cruyssen
Telecine Producer: Angela Botta,
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Online/VFX: Manic
VFX Artist: Eddie Reina
Online Producer: Becca Smith
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Credits:
Agency: Wieden + Kennedy, London
Agency Producer: Lucy Russell
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Art Director: Dan Norris
Copywriter: Ray Shaughnessy
Production Company: Partizan, London
Director: Antoine Bardou Jacquet
Producer: David Stewart
DOP: Damien Morisot
Art Director: Chris Oddy
Editor: Bill Smedley, Work, London
Post Production: The Mill, London
Telecine Operator: Paul Harrison
On-line Operator: Barnsley
Music Composer: Wave, London

